The Brute Rack System
January 22, 2008
Now we’re starting to squeak a little Design into the equation. In 2005 we decided to break into the strength training segment of the football market and brought a set of weight racks to the table. What’s so special about weight racks when it seems like everyone else has them? We designed “Monster Arms” that attach to the rack, and perform the function of several competitors’ machines. This means more performance for less money and less space. And it frees up floor space for more racks. This has been well received by the industry and immediately positioned us as one of the major players.
What do I get credit for? Mainly the look, the now signature “arch”, small finish details like the red anodized knobs that intuitively say “pull me, I’m important”, the matching grip end caps, and some “what if” ideas that got us to the final concept.
Next: A Chin-Up bar, oooooo!
